Brand awareness = Brand engagement = Emotion over logic

Brand awareness = Brand engagement = Emotion over logic

Branding has been undergoing a change over the past few years, and is starting to really accelerate toward a more personal, connective state. A brand characterizes all about a business: what it is, what it creates, its values and its people. The trend has begun; brands will do away with the superior, impersonal and unapproachable way of connecting with its consumers. The brands are attempting to connect more deeply & sincerely with its customers and similarly today”s consumers want to interact with the brands, demand superior products & services, and become a part of the conversation. The experience and engagement is becoming more authentic.

QMP predicts that brands will create marketing collaterals that will move toward using more human characteristics to connect emotionally with users & consumers. More companies need to know, believe and implement it.

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