Brand awareness = Brand engagement = Emotion over logic Branding has been undergoing a change over the past few years, and is starting to really accelerate toward a more personal, connective state. A brand characterizes all about a business: what it is, what it creates, its values […]
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With OTT services on the rise, where does BRANDING fit in the Digital Economy ? It wasn’t long ago when Telecom operators couldn’t see the disruption that hit their industry and the established MSO’s and network operators fell prey to the biggest disruption in their industry. Welcome […]
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