With OTT services on the rise, where does BRANDING fit in the Digital Economy ?
It wasn’t long ago when Telecom operators couldn’t see the disruption that hit their industry and the established MSO’s and network operators fell prey to the biggest disruption in their industry. Welcome to the new wave of Over The Top ( OTT) services which are dominated by “BRANDS” like Skype and Netflix.
So my question is : in the digital economy today everyone is empowered to start their own service without the hassles of established practices.
How important is Branding for such players? How do the likes of next Skype or Netflix come up with their branding guidelines? Do they need a brand in the clutter of amateur brands in the OTT Space?
We at QMP believe no matter which space you operate in , whether traditional or OTT a great brand should help communicate the right story to the stakeholder. What makes a great brand ? The right mix of aesthetics, style, design and pattern that aligns itself with the story the brand wants to communicate could result in amazing digital returns.
Watch this space for more on Branding in the OTT world.
